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UNFROZENMIND ADVISORY BOARD MEMBERS
Dr Bettina von Stamm, FRSA, Catalyst, Innovation Leadership Forum
Bettina is hugely passionate about understanding and enabling innovation, particularly in large organisations. For this purpose she has set up her own company, the Innovation Leadership Forum (ILF), part of which is a Networking Group to exchange and further knowledge around innovation (current member: BASF, British Gypsum, Cancer Research UK, Cargill, ICI Paints, Marks & Spencer, Masterfoods, The National Health Innovation Institute, Nestle, O2, Ordnance Survey, Smith & Nephew, Unilever, Visteon amd Warburtons). She also enjoys the role of a ‘catalyst’ in large organisations (for example DSM, Hibernian, Masterfoods, Ordnance Survey & the Fincancial Ombudsman Services), to speed-up the creation of innovative organisations and keeping a hand in academic research on her favourite topic. In addition she teaches innovation and design management at a number of leading universities in the UK and Germany and shares her passion for innovation at conferences, workshops and other events. For more information you may want to visit the ILF website on www.innovationleadershipforum.org.
She has also developed the Innovation Wave®, a tool for the facilitated assessment and development of innovation capability in organisations (www.innovationwave.com).
Bettina holds a first degree in architecture and town planning and an MBA as well as a PhD from London Business School. Her work has resulted in the writing of numerous article and two books, ‘The Innovation Wave’ (2002), an introduction to a holistic approach to innovation, and ‘Managing Innovation Design & Creativity’ (2003), a textbook which is also available in Chinese.

The Innovation Wave and Managing Innovation Design
Lemuel Lasher
Chief Innovation Officer and President for CSC’s Office of Innovation
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Lem Lasher is Chief Innovation Officer and President for CSC’s Office of Innovation, which includes:
The Leading Edge Forum
The Research Network
Global Solutions Organization
Corporate Alliances
Knowledge Management & Enablement
Prior to this assignment, he has held numerous Managing Director positions within CSC’s European Group, including: BAE Systems Global Account; European Consulting; CSC Belgium & Luxembourg and Industry Practices for Benelux.
Lem joined the CSC European Group in 1992 as Director, Network Integration Europe, where he was responsible for CSC’s network and telecommunications activities in Europe. He joined CSC in 1990 as Director, Commercial Programme Development for the Network Integration Division in Herndon, VA.
From 1984 until joining CSC, Lem was Vice President for Integrated Software Resources, Inc, a software consulting and engineering firm in the airline telecommunications industry. Prior to this, he held the following executive positions: President, Deca Group, Inc; Executive Vice President, Aitta, Inc; Director, Investment Seminars, Inc; Director, North American Operations, Elan Vital, Inc.
Lem attended Baldwin Wallace College, Berea, OH and Friedrich Wilhelms University, Bonn, Germany, where he studied German Literature and Philosophy. He speaks German, French, Dutch and Spanish.
Rabbi Irwin Kula

Irwin Kula is not your typical rabbi. Known as both a provocative religious leader and a respected spiritual iconoclast, Kula has inspired thousands of people across the country using Jewish wisdom in a way that speaks to modern life. As a cutting edge thinker and teacher, he brings together the insights of the past to the challenges of the present to help people live more richly and fully.
Named by both Fast Company magazine and Religion and Ethics Newsweekly (PBS-TV), as one of the new leaders shaping the American spiritual landscape, Kula provides a broad vision of religious pluralism, honoring tradition through such contemporary channels as work, volunteerism, and philanthropy as forms of spiritual practice.
“Today, religion is presented as either fundamentalist - closing boundaries and shutting down, or as New Age - self-concerned and ‘me’ focused. But there is a third possibility,” says Kula. “We can use our wisdom traditions more expansively for the greater good.”
As host of a new 13 part series for public television called Simple Wisdom, Kula uses Jewish wisdom to explore the broad issues of life that are relevant to everyone. Topics include identity, spirituality, family, love, sex, money, work and death, among others. “Each episode focuses on the tensions the issues create and how they affect us,” says Kula. “By highlighting the tensions, we can start to gain insight and wisdom into our own behavior.” Shows conclude with useful practices for daily life.
As the President of CLAL - The National Jewish Center for Learning and Leadership, a leadership training institute, think tank and resource center, Kula is a much sought after speaker and commentator on public culture and religion in the public square. Featured on Frontline (PBS) on the anniversary of 9/11, he has been a repeat guest on The Oprah Winfrey Show and is a popular analyst for the media. A frequent lecturer, he delivered the closing address at the prestigious TED (Technology, Entertainment and Design) conference on its tenth anniversary.
Irwin Kula received his B.A. in Philosophy from Columbia University, his B.H.L., from the Jewish Theological Seminary of America (JTSA), in New York City, and his M.A. in Rabbinics and Rabbinic Ordination from JTSA. He has served as rabbi of congregations in St. Louis, MO; Queens, NY; and Jerusalem, Israel.
A nationally recognized educator, Kula serves on the faculty of the Wexner Heritage Foundation. He also serves as a consultant to both corporate and family foundations, as well as to federations, synagogues and agencies on issues of leadership development and institutional change. The co-editor of The Book of Jewish Sacred Practices: CLAL’s Guide to Everyday & Holiday Rituals and Blessings (Jewish Lights, 2001), he is the co-founder of Aitz Hayim Center for Jewish Living in Chicago.

Sacred Messiness
Dr. Barbara Perry
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Dr. Barbara Perry brings a cultural anthropologist’s perspective to her work with organizations. In her twenty-five years of consulting to Fortune 500 companies across a broad variety of categories, the focus has been on supporting their effectiveness as a team to not only see new opportunities, but be able to realize them.
Dr. Perry pioneered the use of ethnographic methods both internally for managing change and externally for getting closer to the customer. Her emphasis is on facilitating the development of customer-focused, innovative organizational cultures. Her proprietary methods are being used for:
New Product Development: spurring innovation at the “fuzzy front end,” by uncovering unarticulated opportunities, unmet needs and the very early signs of emerging trends.
Market Development: exploring a potential new market or strategy for which a company has no “feel,” and beginning to scope out the areas of opportunity.
Brand and Communication Strategy: identifying the essence of a brand’s meaning to both customers and employees as the authentic platform from which grow; developing a new internal paradigm of the customer’s experience; creating more connected and relevant ways of speaking with the customer.
Organization Development and Culture: building cross-functional teams and learning organizations aligned around the customer’s needs; developing processes and cultures that foster customer-focused innovation.
Experiential Learning and Trend Tracking: Facilitating discovery journeys into environments where lead users are living tomorrow’s trends today, enabling companies to “see with new eyes.”
Dr. Perry’s publications include works on developing a team-based culture, dialogue, organizational learning and the use of anthropological methods to nurture innovation. Her new book, with Harry Hutson, Putting Hope to Work: Five Principles to Activate Your Organization’s Most Powerful Resource (Praeger) was chosen by Harvard Business Review as one of the 20 breakthrough ideas for 2007. She is a frequent speaker at conferences and internal seminars, and conducts an annual leadership program for women.
Her clients have included: Avery Dennison, Babycenter.com, Cadbury Schweppes, Colgate, Fannie Mae, General Mills, GlaxoSmithKline, Hershey Foods, Hewlett-Packard, Johnson and Johnson, Kelloggs, Kimberly-Clark, Kraft Canada, Masterfoods USA, Maytag, National Tabletop and Giftware Assoc.,Nestle, Pillsbury, Procter and Gamble, Rich Products, S.C. Johnson, Starbucks Coffee Company, Unilever, Wells Fargo, and Yamaha.
Phone: (505) 743-2027 Fax: (505) 743-2057
E-mail: barbara@barbaraperryassociates.com
Web Address: www.barbaraperryassociates.com
Wayne Fletcher, Global Head of Comms Planning, Universal McCann

Wayne Fletcher joined Universal McCann in 2006 following nine years in various roles at Carat UK and Carat International. Starting out as senior strategist on Unilever foods, Wayne set up Carat’s Consumer Insight and Strategy division, Carat International’s Communication Planning function and Carat deepblue, an International strategic and creative consultancy focusing on innovation in consumer engagement and connection. Wayne began his media career at MillwardBrown, exploring the merits of broadcast sponsorship as an equity lever.
A resolute advocate of consumer-centered creativity, Wayne has spent much of his career applying his formal training in social and behavioral psychology to the challenges of modern advertising and communications. Over the years this has lead to the development of numerous breakthrough concepts and ideas in brand attitude formation through direct and indirect customer experience and the development of new techniques to uncover motivations in media consumption. His philosophy when it comes to media communications is to consistently surprise and delight by exceeding customer expectations at every turn. Today, Wayne works out of Universal McCann in New York and London.
Dr Emmanuelle Avril, Maître de Conférences in British Politics at the Paris 3 – Sorbonne-Nouvelle University
Her specialist subject and the topic of her doctorate (1996), articles and book (Du Labour au New Labour de Tony Blair. Le changement vu de l’intérieur, 2007) is organisational change within the British Labour Party. Drawing from the tools of anthropology, sociology and political science, her analysis of the transformation of the Labour Party into New Labour is based on ethnographic participant observation of a London local party over 8 years and of annual conferences over 14 years. This study of the Labour Party as an organisation raises issues relevant to any type of organisation - commercial, political or otherwise – which have mostly to do with the logic of collective action and the tensions which inevitably affect organisations. A prominent issue is that of cohesion, that is to say the way organisations strive to maintain their structure and identity in the face of internal or external tensions. Another capital issue is that of adaptation, or the way an organisation deals with innovation and integrates it so as to better adapt to its technical and social environment, through changes made to its formal structure and to the processes which determine the creation and modification of rules. The tools of ethnography are very well suited to the study of the individual and personal impact of organisational change, in particular the role of emotions. This dimension, which remains largely unexplored both in politics and the commercial world, requires that one takes an internal viewpoint so as to bring out the affective elements in organisational change.

Du Labour au New Labour de Tony Blair. Le changement vu de l’intérieur
Matthias Beck
Managing Director, Kronos Network GmbH
Matthias has been an active practitioner in the field of leadership development and transformation for more than 15 years now. A graduate in Business Administration and Management of Frankfurt University and a Master in Public Administration of Harvard University´s John F. Kennedy School of Government, he has spent over 13 years at McKinsey&Company. During that time, he focussed on leadership development and transformation in a range of different industries, working mainly on post-merger integration, top team development and in the design and delivery of large-scale change programs. His clients during that time included leading global corporations as well as public insitutions. During his time as a principal, he co-led McKinsey´s Organization and Leadership Practice.
In 2006, he left consulting to found his own firm, Kronos Network. Kronos Network focuses on developing and delivering programs for mindset and behaviour change, both in leadership development of leading institutions and in important societal arenas. In the latter field, Kronos has developed a successful program of “Perspective Change” for the unemployed, working with nearly 800 participants in three difficult local German labor markets. Results are very positive – on average 50% of all participants found a new job in the first 6 months after starting the program. Beyond unemployment, Kronos is also involved in programs in education reform and school development and health, developing innovative programs to help patients with diabetes or other behaviour-dependent illnesses.
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UNFROZENMIND EXECUTIVE TEAM
Alexei Levene, Marketing Director Unfrozenmind
As Marketing Director for Unfrozenmind, Alexei Levene coordinates all of our business development, sales and marketing activites. Alexei also has responsibility for coordinating the legal aspects to do with contract creation and negotiation.
Alexei spent over 6 years working in a variety of business development, sales and marketing roles for a variety of enterprise software companies, focussed on key supply chain and product lifecycle management processes and technologies. Before setting up a successful consulting company based out of Krakow, Poland, Alexei created and coordinated a series of high profile multi million pound transactions across a variety of industries.
With a BA (Hons) in Philosophy from Kings College, London and a CPE from the College of Law, London, Alexei currently resides in Paris, France. Alexei spends his free time developing his French language skills and practicing the martial art, Kendo.
Toby Coop, Principal, Unfrozenmind
Toby Coop draws from a unique range of skills to help individuals and teams reach their full potential. As a Paratrooper, he has gained a keen insight into personal development and effective performance through working as a member of specialist teams in challenging and life-threatening conditions.
As a qualified Social Worker (Masters Degree in Social Work and Honours Degree in Psychology), he has worked in some of the most challenging areas of professional care and protection. As an experienced Business Professional, trained formally at Xerox in business leadership skills, coaching, mentoring and high performance teamwork, he has had 12 years sales, marketing, supply chain and management experience with leading US and UK high tech organizations and software houses, including Global and EMEA based roles.
As a student and teacher of classical Martial Arts for over 25 years and as a long-term practitioner of Meditation, with an academic background in Eastern traditions (Honours Degree Minor in Eastern Religions), he draws on material focusing on personal transformation, creativity and organisational innovation.
Since 2001 he has worked as an Independent consultant and currently is the founder and Principal of Unfrozenmind Ltd, an Innovation and organisational Boutique based out of Paris, France.
He is the author of 6 whitepapers and a draft book on personal transformation and strategic innovation where he focuses on the transformation of the internal psychological, social and organisational obstacles to create blue ocean strategies.
He has delivered workshops at the Grande Ecole HEC (The elite French business school) and at the HEC MBA School. He also taught Business Creativity/Strategy for two years on a LEA Master’s Degree at the Sorbonne-Nouvelle University (Paris III).