Archive for the 'James Utterback' Category
the business of the mind
0 Comments Published by Toby Coop September 17th, 2006 in Designing Value, BrandNewFutures, Learning, Ideas, Perception, Blue Ocean Strategy, Innovation, creativity, De Bono, radical innovation, business leadership, James Utterback, Clayton Christenson, taboo of subjectivity, alan wallaceIdeas by definition are dangerous. And yet the process of business Innovation seems unable to deal with the fact that it is the way we think, our mental set, which determines whether creating new ideas gets a look in or not.
James M. Utterback (Mastering the Dynamics of Innovation) outlines that the success of radical innovation […]
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