As the global economy flattens out the advantage of externally-based strategies, corporations are switching to approaches which maximize creativity and innovation to provide new streams of economic growth.(1)  Yet the business world is trapped by a set of Cartesian principles which closed the door on the mind 300 hundred years ago and then bricked it up. In what has to be the biggest own goal of western knowledge, it subordinated imagination in favour of reason, a feat of mental conjuring which has ensured that science has little to contribute on the question of what it means to be human.(2)  The science of first-person experience, of living, creating, dying, emotion, and meaning has been relegated to the bookshops’ self-help section. Whilst the humanist response can be said to be rightly justified in planning a prison break from the machine/computer view of the world, it still remains in a state of logical paralysis, having failed to provide the tools and techniques to escape to the outside world.

The business of innovation is the business of knowledge, not the knowledge of business. The reference point for creativity is the actualizing of human potential through a process of self-inquiry, self-investigation and self-observation. We have to lift the car bonnet on our Self to discover the logic behind our habits of fixing experience with labels. Innovation and creativity are the result of skills which transform pre-established patterns of thinking, talking and acting. In order to compete in an economy based on ideas, business leaders need to design and implement a new science of the mind located in lived experience and based on logical principles, which provides people with the tools and techniques to help grow and fulfill their potential. Not knowing that experience is organized by labels is like being a physicist who thinks the world is flat. Business leaders need to understand that ignoring this factor will ensure that their organizational immune system will contain a logic which will continue to reject new ideas. Without a deep understanding of this principle, good management and good communication will be bad for business. The purpose of Unfrozenmind is to help business leaders come face to face with the logic and methodology of putting the mind back into business.

Business leadership is now responsible for the stewardship of the world. It faces a set of transnational and multinational issues of a scale unprecedented in human history. It may not want it. It may not even be aware of it. But the imperative of noble leadership is there. It stares back at every Executive when they take a wash in the morning. It is in the space between their footsteps when they take a walk to their car. It is in the hushed silence when they enter the board room. It sits next to them when they drive home late in the evening. Just as their shadow follows them in the afterglow of the evening sun, so does the call to their unawakened potential. The responsibility for the care and sustenance of the planet Earth and all who sail on her falls to the business world whether they like or not. Picking up this gauntlet is a logical step in a corporate evolution that has moved from growing numbers to growing human potential.

The global economy born from the incredible technological advances of the corporate giants of the modern age is undergoing a seismic paradigm shift.(3) The traditional foundations of business are being shaken by a marketplace swing that is moving from economics to ethics. The Captains of industry can no longer afford to remain blind-sided to this change. Optimising economies of scale as a strategy is past its sell-by-date. It will no longer provide a safe haven for investors and executives who seek to avoid commoditisation. Their very future and ours depends on business leaders securing a transition to a new business model of transpersonal relationships.

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Traditional organisations need to make themselves redundant and think of themselves more as universities which seek the very highest standards of creativity and innovation through self-development and self-inquiry. The philosophy of management has now been superseded by the philosophy of knowledge and being. Executives steeped in a culture of “expert business knowledge” need to switch direction quickly. The traditional economic model of implementing results-based training courses is an outdated framework for measuring and growing executive performance. Business “true-north” has switched from the knowledge of business to the business of knowledge, from marshalling facts to transforming thinking, from knowing facts to growing ideas.(4)

Organisations that engage their people in the quest for a deeper understanding of themselves and the world they live in not only transform themselves but engage their customers and a much wider audience in a reciprocal process. In a business world which will revolve around discovering and exploring human potential, the business of innovation will fall naturally into a hierarchy of human values. The highest ideal of creativity in an economy based on human potential will be how much we can transform our thinking to be a force for good. It is not ideas, but enlightenment that will become the currency of the future. The quest for personal transformation will radically change the emotional foundation of business.

The Lotus is an ancient symbol that represents personal renewal and universal creation. The unfolding petals of the Lotus symbolise the expansion of the soul and the spiritual promise of individual and universal transformation. The “Lotus-economy” stands for the highest aspiration of imagination within a business world of innovation and creativity powered by personal transformation. Self-inquiry unleashed by a noble spirit can lead to global impact. The products and services of the “Lotus-economy” will be dreams.(5)

[1] “The key factor of the global economy is no longer goods, services or flows of capital but the competition for people.” Richard Florida, The Flight of the Creative Class: The New Global Competition for Talent, HarperBusiness, 2005, p.16;Thomas L. Friedman, The World is Flat, FSG, 2005; Tom Peters, Re Imagine, DK, 2003; Michael Newman, Creative Leaps, Wiley, 2003; Kevin Roberts, LoveMarks, Powerhouse Books, 2004; W. Chan Kim & Renée Mauborgne, Blue Ocean Strategy, HBS, 2006.

[2] “If we examine the current situation today, with the exception of a few largely academic discussions cognitive science has had virtually nothing to say about what it means to be human in everyday, lived situation”, Francisco J. Varela, Evan Thompson & Eleanor Rosch, The Embodied Mind: cognitive science and human experience, MIT Press, 1993, p.xv.

[3] “The last few decades have belonged to a certain kind of person with a certain kind of mind—computer programmers who could crank code, lawyers who could craft contracts, MBAs who could crunch numbers. But the keys to the kingdom are changing hands. The future belongs to a very different kind of person with a very different kind of mind— creators and empathizers, pattern recognizers and meaning makers. These people—artists, inventors, designers, storytellers, caregivers, consolers, big picture thinkers—will now reap society’s richest rewards and share its greatest joys.” Daniel H. Pink, A whole New Mind, why right brainers will rule the future, Riverhead books, 2005.

[4] “Wealth in this new regime flows directly from innovation, not optimization. That is, wealth is not gained by perfecting the known, but by imperfectly seizing the unknown.”  Kevin Kelly, New Rules for the New Economy, Viking, 1998

[5] “The sun is setting on the information society – even before we have fully adjusted to its demands as individuals and as companies. We have lived as hunters and farmers, we have worked in factories and now we live in an information-based society whose icon is the computer. We stand facing the fifth kind of society: THE DREAM SOCIETY… Future products will have to appeal to hearts, not our heads. Now is the time to add emotional value to products and services.” Rolf Jenson, The Dream Society: how the coming shift from information to imagination will transform your business, McGraw-hill, 1999.