Kimberly-Clark Uses Virtual Reality Technology to Identify Innovations, Gain Insights and Strengthen Customer Relationships
Published by Toby Coop October 4th, 2007 in Design EconomyNEENAH, Wis., Oct. 3 /PRNewswire-FirstCall/ — Kimberly-Clark Corporation today announced the opening of its new Innovation Design Studio, incorporating use of a proprietary virtual reality system to help identify innovations, gain key insights and strengthen customer relationships. Located in Neenah, Wis., the facility represents a powerful addition to K-C’s product, marketing research and customer development toolkits — further advancing those capabilities that touch customers, shoppers and users.
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Tags: Virtualreality, innovation, creativity
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