Irving Wladawsky-Berger has overseen IBM’s efforts to catch waves that have swept over the computing industry–e-commerce, Linux, open-source software, grid computing. His new responsibility: guiding Big Blue into virtual-reality realms such as Second Life.

“Wladawsky-Berger: Well, it takes time for these things to unfold. The tools are still very primitive. We are just learning at this stage, but I am pretty convinced that profound changes will come in science, business, engineering, medical, learning and training and, of course, entertainment…”

“Wladawsky-Berger: Yes, totally. There is something very human about visual interfaces. I almost think of text-based interfaces, including browsers, as “narrowband” into our brains, whereas visual interfaces are broadband into our brains. Our brains are wired for sight and sound–that is what makes Second Life different from chat…”


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