As the global economy flattens out the advantage of externally-based strategies, corporations are switching to approaches which maximize creativity and innovation to provide new streams of economic growth.[i] Yet the business world is trapped by a set of Cartesian principles which closed the door on the mind 300 hundred years ago and then bricked it up. In what has to be the biggest own goal of western knowledge, it subordinated imagination in favour of reason, a feat of mental conjuring which has ensured that science has little to contribute on the question of what it means to be human.[ii] The science of first-person experience, of living, creativity, dying, emotion, and meaning has been relegated to the bookshops’ self-help section.

Whilst the humanist response can be said to be rightly justified in planning a prison break from the machine/computer view of the world, it still remains in a state of logical paralysis, having failed to provide the tools and techniques to escape to the outside world. The business of innovation is the business of knowledge, not the knowledge of business. The reference point for creativity is the actualizing of human potential through a process of self-inquiry, self-investigation and self-observation. We have to lift the car bonnet on our self to discover the logic behind our habit of fixing experience with labels.

Innovation and creativity are the result of skills which transform pre-established emotional patterns of thinking, talking and acting. In order to compete in an economy based on ideas, business leaders need to design and implement a new science of the mind located in lived experience and based on logical principles, which provides people with the tools and techniques to help grow and fulfil their potential.

Unfrozenmind is a field manual to put the mind back into the business of strategy, communication and performance. Unfrozenmind is about putting dreams back into business.

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