Designing Futures: the paradox of divergence
Published by Toby Coop April 29th, 2006 in BrandNewFuturesDivergence is the holy grail of the design economy. Yet its enemy, convergence, holds the high ground in board rooms all over the world. Convergence is a result of causes and conditions; likewise divergence is subject to development through causes and conditions.
The paradox lies in the fact that convergence comes with a gravitational pull - a built-in frozen logic - that thwarts any divergent behaviour. Like gravity, the mechanisms that hold convergence in place are invisible and subtly avoid analysis. Through understanding the causes and conditions that maintain convergence and develop divergence business leaders can learn to create new value for themselves and their organisations.
Developing the skills, knowledge and self-discipline of an Unfrozenmind is a strategic imperative for business leaders. In an economy where products are ideas organisations will design their own futures. Request the new white paper “Designing Futures: the paradox of divergence” from Unfrozenmind.
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